Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2675BC
RGB
38, 117, 188
HSL
208, 66%, 44%
HSB
208, 80%, 74%
CMYK
80, 38, 0, 26
LAB
47, -4, -45
LCH
47, 45, 264
OKLCH
0.55, 0.13, 250
XYZ
16, 17, 50
LUV
47, -26, -66
HWB
208, 15%, 26%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.