Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
273D51
RGB
39, 61, 81
HSL
209, 35%, 24%
HSB
209, 52%, 32%
CMYK
52, 25, 0, 68
LAB
25, -4, -15
LCH
25, 16, 255
OKLCH
0.35, 0.04, 247
XYZ
4, 4, 8
LUV
25, -9, -17
HWB
209, 15%, 68%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.