Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
274C4E
RGB
39, 76, 78
HSL
183, 33%, 23%
HSB
183, 50%, 31%
CMYK
50, 3, 0, 69
LAB
30, -13, -6
LCH
30, 14, 203
OKLCH
0.39, 0.04, 200
XYZ
5, 6, 8
LUV
30, -15, -5
HWB
183, 15%, 69%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.