Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285696
RGB
40, 86, 150
HSL
215, 58%, 37%
HSB
215, 73%, 59%
CMYK
73, 43, 0, 41
LAB
36, 2, -40
LCH
36, 41, 272
OKLCH
0.46, 0.12, 257
XYZ
10, 9, 30
LUV
36, -17, -56
HWB
215, 16%, 41%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.