Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285A85
RGB
40, 90, 133
HSL
208, 54%, 34%
HSB
208, 70%, 52%
CMYK
70, 32, 0, 48
LAB
36, -6, -30
LCH
36, 30, 259
OKLCH
0.45, 0.09, 247
XYZ
9, 9, 24
LUV
36, -19, -40
HWB
208, 16%, 48%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.