Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285B82
RGB
40, 91, 130
HSL
206, 53%, 33%
HSB
206, 69%, 51%
CMYK
69, 30, 0, 49
LAB
37, -7, -27
LCH
37, 28, 255
OKLCH
0.45, 0.08, 244
XYZ
9, 10, 23
LUV
37, -19, -36
HWB
206, 16%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.