Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286595
RGB
40, 101, 149
HSL
206, 58%, 37%
HSB
206, 73%, 58%
CMYK
73, 32, 0, 42
LAB
41, -7, -33
LCH
41, 33, 257
OKLCH
0.49, 0.10, 246
XYZ
11, 12, 30
LUV
41, -22, -45
HWB
206, 16%, 42%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.