Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
77B4E9
RGB
119, 180, 233
HSL
208, 72%, 69%
HSB
208, 49%, 91%
CMYK
49, 23, 0, 9
LAB
71, -9, -33
LCH
71, 35, 254
OKLCH
0.75, 0.10, 246
XYZ
39, 42, 83
LUV
71, -28, -51
HWB
208, 47%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.