Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2878E4
RGB
40, 120, 228
HSL
214, 78%, 53%
HSB
214, 82%, 89%
CMYK
82, 47, 0, 11
LAB
50, 7, -63
LCH
50, 63, 276
OKLCH
0.58, 0.18, 258
XYZ
22, 19, 76
LUV
50, -25, -95
HWB
214, 16%, 11%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.