Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294A5B
RGB
41, 74, 91
HSL
200, 38%, 26%
HSB
200, 55%, 36%
CMYK
55, 19, 0, 64
LAB
30, -8, -14
LCH
30, 16, 239
OKLCH
0.39, 0.05, 232
XYZ
5, 6, 11
LUV
30, -14, -16
HWB
200, 16%, 64%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.