Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
29678A
RGB
41, 103, 138
HSL
202, 54%, 35%
HSB
202, 70%, 54%
CMYK
70, 25, 0, 46
LAB
41, -11, -26
LCH
41, 28, 246
OKLCH
0.49, 0.08, 237
XYZ
10, 12, 26
LUV
41, -23, -34
HWB
202, 16%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.