Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
299DD5
RGB
41, 157, 213
HSL
200, 68%, 50%
HSB
200, 81%, 84%
CMYK
81, 26, 0, 16
LAB
61, -18, -38
LCH
61, 42, 245
OKLCH
0.66, 0.13, 235
XYZ
25, 29, 67
LUV
61, -38, -57
HWB
200, 16%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.