Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B5155
RGB
43, 81, 85
HSL
186, 33%, 25%
HSB
186, 49%, 33%
CMYK
49, 5, 0, 67
LAB
32, -13, -7
LCH
32, 15, 207
OKLCH
0.41, 0.04, 204
XYZ
6, 7, 10
LUV
32, -16, -7
HWB
186, 17%, 67%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.