Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B587F
RGB
43, 88, 127
HSL
208, 49%, 33%
HSB
208, 66%, 50%
CMYK
66, 31, 0, 50
LAB
36, -6, -27
LCH
36, 28, 258
OKLCH
0.45, 0.08, 247
XYZ
8, 9, 21
LUV
36, -18, -36
HWB
208, 17%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.