Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B60AC
RGB
43, 96, 172
HSL
215, 60%, 42%
HSB
215, 75%, 67%
CMYK
75, 44, 0, 33
LAB
40, 3, -47
LCH
40, 47, 274
OKLCH
0.49, 0.13, 258
XYZ
13, 12, 41
LUV
40, -19, -66
HWB
215, 17%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.