Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B626F
RGB
43, 98, 111
HSL
191, 44%, 30%
HSB
191, 61%, 44%
CMYK
61, 12, 0, 56
LAB
38, -16, -13
LCH
38, 21, 220
OKLCH
0.46, 0.06, 216
XYZ
8, 10, 17
LUV
38, -22, -15
HWB
191, 17%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.