Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B9AEE
RGB
43, 154, 238
HSL
206, 85%, 55%
HSB
206, 82%, 93%
CMYK
82, 35, 0, 7
LAB
61, -9, -52
LCH
61, 52, 261
OKLCH
0.67, 0.16, 247
XYZ
28, 30, 85
LUV
61, -35, -80
HWB
206, 17%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.