Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2BB0F4
RGB
43, 176, 244
HSL
200, 90%, 56%
HSB
200, 82%, 96%
CMYK
82, 28, 0, 4
LAB
67, -18, -45
LCH
67, 48, 248
OKLCH
0.72, 0.15, 237
XYZ
33, 38, 91
LUV
67, -42, -68
HWB
200, 17%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.