Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2BB3F4
RGB
43, 179, 244
HSL
199, 90%, 56%
HSB
199, 82%, 96%
CMYK
82, 27, 0, 4
LAB
68, -19, -43
LCH
68, 47, 246
OKLCH
0.73, 0.14, 236
XYZ
33, 39, 91
LUV
68, -43, -66
HWB
199, 17%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.