Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2C96DF
RGB
44, 150, 223
HSL
204, 74%, 52%
HSB
204, 80%, 87%
CMYK
80, 33, 0, 13
LAB
59, -11, -46
LCH
59, 48, 257
OKLCH
0.65, 0.14, 244
XYZ
25, 28, 74
LUV
59, -35, -70
HWB
204, 17%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.