Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D84B3
RGB
45, 132, 179
HSL
201, 60%, 44%
HSB
201, 75%, 70%
CMYK
75, 26, 0, 30
LAB
52, -14, -33
LCH
52, 36, 247
OKLCH
0.58, 0.11, 237
XYZ
17, 20, 46
LUV
52, -31, -47
HWB
201, 18%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.