Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D98E2
RGB
45, 152, 226
HSL
205, 76%, 53%
HSB
205, 80%, 89%
CMYK
80, 33, 0, 11
LAB
60, -11, -47
LCH
60, 48, 257
OKLCH
0.66, 0.14, 244
XYZ
26, 29, 76
LUV
60, -35, -71
HWB
205, 18%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.