Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F84B0
RGB
47, 132, 176
HSL
200, 58%, 44%
HSB
200, 73%, 69%
CMYK
73, 25, 0, 31
LAB
52, -15, -31
LCH
52, 35, 245
OKLCH
0.58, 0.10, 235
XYZ
17, 20, 44
LUV
52, -31, -44
HWB
200, 18%, 31%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.