Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F88B5
RGB
47, 136, 181
HSL
200, 59%, 45%
HSB
200, 74%, 71%
CMYK
74, 25, 0, 29
LAB
53, -15, -32
LCH
53, 35, 244
OKLCH
0.59, 0.11, 235
XYZ
18, 22, 47
LUV
53, -32, -46
HWB
200, 18%, 29%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.