Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
30677B
RGB
48, 103, 123
HSL
196, 44%, 34%
HSB
196, 61%, 48%
CMYK
61, 16, 0, 52
LAB
41, -14, -17
LCH
41, 22, 231
OKLCH
0.49, 0.07, 225
XYZ
10, 12, 20
LUV
41, -22, -21
HWB
196, 19%, 52%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.