Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
307CBA
RGB
48, 124, 186
HSL
207, 59%, 46%
HSB
207, 74%, 73%
CMYK
74, 33, 0, 27
LAB
50, -8, -40
LCH
50, 41, 259
OKLCH
0.57, 0.12, 247
XYZ
17, 19, 49
LUV
50, -27, -59
HWB
207, 19%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.