Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3085B4
RGB
48, 133, 180
HSL
201, 58%, 45%
HSB
201, 73%, 71%
CMYK
73, 26, 0, 29
LAB
52, -14, -33
LCH
52, 36, 247
OKLCH
0.59, 0.11, 237
XYZ
18, 21, 46
LUV
52, -30, -47
HWB
201, 19%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.