Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
309DF1
RGB
48, 157, 241
HSL
206, 87%, 57%
HSB
206, 80%, 95%
CMYK
80, 35, 0, 5
LAB
62, -9, -52
LCH
62, 52, 260
OKLCH
0.68, 0.16, 247
XYZ
29, 31, 88
LUV
62, -35, -80
HWB
206, 19%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.