Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
31689E
RGB
49, 104, 158
HSL
210, 53%, 41%
HSB
210, 69%, 62%
CMYK
69, 34, 0, 38
LAB
42, -5, -35
LCH
42, 36, 263
OKLCH
0.51, 0.10, 250
XYZ
12, 13, 34
LUV
42, -21, -50
HWB
210, 19%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.