Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3170B3
RGB
49, 112, 179
HSL
211, 57%, 45%
HSB
211, 73%, 70%
CMYK
73, 37, 0, 30
LAB
46, -3, -42
LCH
46, 42, 266
OKLCH
0.54, 0.12, 252
XYZ
15, 15, 45
LUV
46, -23, -61
HWB
211, 19%, 30%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.