Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
31B7FA
RGB
49, 183, 250
HSL
200, 95%, 59%
HSB
200, 80%, 98%
CMYK
80, 27, 0, 2
LAB
70, -19, -44
LCH
70, 48, 247
OKLCH
0.74, 0.15, 236
XYZ
35, 41, 97
LUV
70, -44, -68
HWB
200, 19%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.