Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
324665
RGB
50, 70, 101
HSL
216, 34%, 30%
HSB
216, 50%, 40%
CMYK
50, 31, 0, 60
LAB
29, -1, -21
LCH
29, 21, 268
OKLCH
0.39, 0.06, 259
XYZ
6, 6, 13
LUV
29, -9, -26
HWB
216, 20%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.