Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
325672
RGB
50, 86, 114
HSL
206, 39%, 32%
HSB
206, 56%, 45%
CMYK
56, 25, 0, 55
LAB
35, -7, -20
LCH
35, 21, 252
OKLCH
0.44, 0.06, 243
XYZ
8, 9, 17
LUV
35, -15, -26
HWB
206, 20%, 55%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.