Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
32699F
RGB
50, 105, 159
HSL
210, 52%, 41%
HSB
210, 69%, 62%
CMYK
69, 34, 0, 38
LAB
43, -5, -35
LCH
43, 36, 262
OKLCH
0.51, 0.10, 250
XYZ
13, 13, 35
LUV
43, -21, -50
HWB
210, 20%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.