Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3288D4
RGB
50, 136, 212
HSL
208, 65%, 51%
HSB
208, 76%, 83%
CMYK
76, 36, 0, 17
LAB
54, -6, -47
LCH
54, 48, 263
OKLCH
0.61, 0.14, 249
XYZ
22, 23, 66
LUV
54, -30, -71
HWB
208, 20%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.