Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3372CC
RGB
51, 114, 204
HSL
215, 60%, 50%
HSB
215, 75%, 80%
CMYK
75, 44, 0, 20
LAB
48, 4, -54
LCH
48, 54, 274
OKLCH
0.56, 0.15, 258
XYZ
18, 17, 59
LUV
48, -23, -80
HWB
215, 20%, 20%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.