Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
339EFA
RGB
51, 158, 250
HSL
208, 95%, 59%
HSB
208, 80%, 98%
CMYK
80, 37, 0, 2
LAB
63, -6, -55
LCH
63, 56, 263
OKLCH
0.68, 0.17, 249
XYZ
31, 32, 95
LUV
63, -35, -86
HWB
208, 20%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.