Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
346692
RGB
52, 102, 146
HSL
208, 47%, 39%
HSB
208, 64%, 57%
CMYK
64, 30, 0, 43
LAB
41, -6, -30
LCH
41, 30, 258
OKLCH
0.50, 0.09, 247
XYZ
11, 12, 29
LUV
41, -20, -41
HWB
208, 20%, 43%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.