Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
349AFF
RGB
52, 154, 255
HSL
210, 100%, 60%
HSB
210, 80%, 100%
CMYK
80, 40, 0, 0
LAB
62, -3, -60
LCH
62, 60, 267
OKLCH
0.68, 0.18, 252
XYZ
31, 31, 99
LUV
62, -33, -93
HWB
210, 20%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.