Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
354968
RGB
53, 73, 104
HSL
216, 32%, 31%
HSB
216, 49%, 41%
CMYK
49, 30, 0, 59
LAB
30, -1, -21
LCH
30, 21, 268
OKLCH
0.40, 0.06, 259
XYZ
6, 7, 14
LUV
30, -10, -26
HWB
216, 21%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.