Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
358DDB
RGB
53, 141, 219
HSL
208, 70%, 53%
HSB
208, 76%, 86%
CMYK
76, 36, 0, 14
LAB
56, -6, -48
LCH
56, 49, 263
OKLCH
0.63, 0.14, 249
XYZ
24, 25, 71
LUV
56, -31, -73
HWB
208, 21%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.