Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
365C91
RGB
54, 92, 145
HSL
215, 46%, 39%
HSB
215, 63%, 57%
CMYK
63, 37, 0, 43
LAB
38, -1, -34
LCH
38, 34, 269
OKLCH
0.47, 0.10, 257
XYZ
10, 10, 28
LUV
38, -16, -47
HWB
215, 21%, 43%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.