Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
368FD7
RGB
54, 143, 215
HSL
207, 67%, 53%
HSB
207, 75%, 84%
CMYK
75, 33, 0, 16
LAB
57, -8, -45
LCH
57, 46, 260
OKLCH
0.63, 0.14, 247
XYZ
24, 25, 68
LUV
57, -31, -69
HWB
207, 21%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.