Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
369AE9
RGB
54, 154, 233
HSL
206, 80%, 56%
HSB
206, 77%, 91%
CMYK
77, 34, 0, 9
LAB
61, -9, -49
LCH
61, 50, 260
OKLCH
0.67, 0.15, 247
XYZ
28, 30, 81
LUV
61, -34, -75
HWB
206, 21%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.