Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
374F71
RGB
55, 79, 113
HSL
215, 35%, 33%
HSB
215, 51%, 44%
CMYK
51, 30, 0, 56
LAB
33, -1, -23
LCH
33, 23, 266
OKLCH
0.42, 0.06, 257
XYZ
7, 8, 17
LUV
33, -11, -30
HWB
215, 22%, 56%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.