Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
377AB2
RGB
55, 122, 178
HSL
207, 53%, 46%
HSB
207, 69%, 70%
CMYK
69, 31, 0, 30
LAB
49, -8, -37
LCH
49, 37, 258
OKLCH
0.56, 0.11, 247
XYZ
17, 18, 45
LUV
49, -25, -53
HWB
207, 22%, 30%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.