Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
388FBC
RGB
56, 143, 188
HSL
200, 54%, 48%
HSB
200, 70%, 74%
CMYK
70, 24, 0, 26
LAB
56, -16, -32
LCH
56, 35, 244
OKLCH
0.62, 0.11, 235
XYZ
21, 24, 51
LUV
56, -32, -46
HWB
200, 22%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.