Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39649F
RGB
57, 100, 159
HSL
215, 47%, 42%
HSB
215, 64%, 62%
CMYK
64, 37, 0, 38
LAB
41, 0, -37
LCH
41, 37, 269
OKLCH
0.50, 0.11, 257
XYZ
13, 12, 35
LUV
41, -18, -53
HWB
215, 22%, 38%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.