Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
396CB5
RGB
57, 108, 181
HSL
215, 52%, 47%
HSB
215, 69%, 71%
CMYK
69, 40, 0, 29
LAB
45, 1, -45
LCH
45, 45, 272
OKLCH
0.53, 0.13, 258
XYZ
15, 15, 46
LUV
45, -20, -65
HWB
215, 22%, 29%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.