Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3980B7
RGB
57, 128, 183
HSL
206, 53%, 47%
HSB
206, 69%, 72%
CMYK
69, 30, 0, 28
LAB
51, -9, -36
LCH
51, 37, 256
OKLCH
0.58, 0.11, 245
XYZ
18, 20, 48
LUV
51, -27, -53
HWB
206, 22%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.